Many business owners see search engine optimization (SEO) as a mystery, an enigma that only those with inside knowledge can solve. The truth is that SEO is an important part of any marketing strategy, and it doesn’t have to be complicated. Read on to find out what SEO is and why your business needs it. What Does SEO Stand For? At its most simple, SEO is an acronym that stands for Search Engine Optimization. Let’s look at each component more closely. Search One of the most common ways to find information on the internet is to use a search engine. On a site like Google or Bing users will enter a search term or question. Then, using a complicated algorithm, these sites return what they think are the most appropriate and useful results. This is different than browsing a news site or scrolling through social media looking for information. Users are actively looking for a specific answer, which you should keep in mind when creating effective content. do seo training in chennai